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The iCAN EVERYTHING BRAND mentality was instilled in our family in 1984 by my grandfather when I was 14. My grandpa was an interesting, inspiring, and tough loving WW2 dog face soldier. He’s one of the few that stormed the beaches of Normandy, lived to shake general Patton’s hands in peacetime, and lived to talk about it.
The last four letters of the country he had nearly given his life for were and are iCAN. He made sure that I understood, in his presence, out of his presence and for the rest of my life, iCAN. Not only CAN I, but I better because he did and that’s what it meant to be a Sparkman.
Despite the challenges that adolescence can bring, and as much as I felt victim to circumstance and my own faulty subconscious programming, those words, in the way he delivered them to me, iCAN always seemed to pull me from the grips of the worst life had to offer. I often felt like I was letting him down. iCAN was ingrained in me, but more often than not, I just felt like I can’t. Why can’t I get it right seemed to be more fitting at times. I had a real problem loving myself for the mistakes I was making, which, unbeknownst to me, were the very lessons I needed to grow into the man and father I am today.
This love/hate relationship with myself raged on through the first year of the birth of my first son, Jesse Tate Sparkman. I loved him unconditionally, but for the life of me, I couldn’t find a way to trust or love myself as a father. That is, until May 10, 1995, when my wife and I found out that Jesse had cerebral palsy and that there was no cure. Like the hands of God reached from the sky to shake new life into me, the words of my grandfather rang in my head like the gospel itself.
I knew my mission in life. To raise this boy with the fortitude my grandfather had instilled in me. I would raise him to know that despite any seeming disadvantage or obstacle, he could and would persevere to live a life of his choosing; no worldly doctrine or mandate would imprison his spirit.
Four years later his brother Jacob was born, after two weeks in an incubator was diagnosed with Cerebral Palsy but now, we had a lifelong partner in the instilling of this mantra for Jacob; that partner was Jesse. The iCAN EVERYTHING movement was born and solidified.
Ralph Waldo Emerson
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